💨 Abstract

In the 2025 Australian election, major party leaders went on podcasts and ran personal TikTok accounts in an attempt to reach voters through non-mainstream media. However, the audience engagement was lower than expected, with the prime minister's interview on a lifestyle podcast and YouTube channel receiving fewer views than other content. The opposition conservative coalition generated one-third more likes on its TikTok page than the governing Labor Party but still lost the election.

Courtesy: theprint.in

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