💨 Abstract

American Eagle's 2025 ad campaign featuring Sydney Sweeney sparked controversy due to its use of genetic-related wordplay and the actress's appearance, leading critics to accuse it of racist and eugenic undertones. The campaign, though defended by the company and some conservative voices, highlighted tensions around race and representation. Despite backlash, sales increased, and the ad highlighted the brand's commitment to mental health and domestic violence support.

Courtesy: Precious Simpasa