💨 Abstract

Meghan Markle's new lifestyle brand 'As Ever' faces trademark issues due to similarity with a Chinese fast-fashion brand, ASEVER, causing potential confusion in the marketplace. The US Patent and Trademark Office barred her from selling clothing under this name. Despite revising her application to exclude clothing, experts warn that legal action may be taken if she attempts to sell clothing under As Ever.

Courtesy: www.thesouthafrican.com

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