💨 Abstract

A South African bed company, Beds2Go, faced backlash for a TikTok ad mocking the death of American political activist Charlie Kirk, who was killed by a sniper. The ad, featuring sales reps using Kirk's death to promote beds, sparked outrage and calls for a boycott. Kirk, known for his stances on immigration and South Africa, had previously made controversial remarks about the country's issues.

Courtesy: Megan van den Heever