💨 Abstract

In South Africa, the phrases "just now" and "now-now" don't mean immediate action. "Just now" can mean anytime from a few minutes to a week, while "now-now" suggests soon but not right away. These phrases reflect South Africa's unique cultural rhythm, blending influences from Afrikaans, isiZulu, and other local languages. They emphasize connection and conversation over strict timekeeping, embodying the country's warmth and flexibility.

Courtesy: Rene Laing