💨 Abstract

South African pet owners are increasingly prioritizing their pets' wellness, treating them as family members. Trends include using natural ingredients like rooibos and turmeric in pet meals, adopting smart collars and activity trackers, and opting for eco-friendly grooming products. Mental stimulation through interactive toys and puzzle feeders is also emphasized. Holistic treatments and regular check-ups are becoming common, reflecting a growing trend of "pet humanization."

Courtesy: Rene Laing