💨 Abstract

Travelstart's "Great Tsek" campaign, featuring an image of people sharing a laugh both figurative and literal, has sparked controversy. The campaign mocks 49 white Afrikaners who recently relocated to the US under President Donald Trump’s resettlement program, referencing the historical "Great Trek". Travelers used this campaign to try and poke fun at the custom being sought by the settlers.

Courtesy: Megan van den Heever