💨 Abstract

Woolworths launched a scaled-down Pride campaign in 2025, featuring LGBTQI-themed merchandise with muted displays. Despite this, the campaign faced criticism, with some shoppers expressing disapproval on social media, particularly on the X platform. Woolworths disabled comments on their official social media posts. Globally, corporations are reducing their Pride campaigns due to backlash. Woolworths, which had previously promoted inclusivity, did not provide a statement.

Courtesy: Megan van den Heever