💨 Abstract

Britain's sports enthusiasts have shared their dream live events, with the top choice being a World Cup Final at Wembley. Over half value experiencing major sports events live, and 36% plan such trips this year. Favorites include the FA Cup Final, London Marathon, and British Grand Prix. Some are even willing to travel to Los Angeles for the 2028 Olympics. Motivations range from watching favorite athletes to enjoying the atmosphere.

Courtesy: Owen Scott