💨 Abstract

Former "Towie" star, Gemma Collins, has signed a £500,000 deal to promote Paddy Power for Royal Ascot. Her advert, shot in London, humorously targets the event's fashion. Known for her entertaining presence at Cheltenham Festival, her popularity led Paddy Power to offer her the lucrative contract, which aligns with their playful ad campaign. Collins enjoys betting, though her technique is more intuitive.

Courtesy: www.thesun.co.uk