💨 Abstract

Levi Strauss is selling its Dockers brand to Authentic Brands Group for up to $391 million. This move aligns with Levi's focus on core brands like Levi's and Beyond Yoga, as consumers increasingly prefer athleisure wear. Dockers, launched in 1986, popularized "Casual Fridays" but has struggled recently due to the shift towards more comfortable clothing.

Courtesy: wtop.com