💨 Abstract

Warner Bros. Discovery is rebranding its streaming service back to HBO Max this summer. Originally named Max in 2023 following the merger, the decision was seen as puzzling as HBO is a renowned brand while "Max" referred to the less esteemed Cinemax. The change, announced on Wednesday, was met with approval from advertisers. The company aims to leverage the HBO name to signify quality and drive growth.

Courtesy: wtop.com