💨 Abstract

Baijiu, a strong Chinese spirit, is evolving to appeal to younger generations. Traditionally linked to business dinners and excessive drinking, baijiu consumption has declined due to economic caution and anti-corruption campaigns. Baijiu makers are innovating with new flavors and lower alcohol content, like baijiu cocktails and Moutai-flavored lattes, to attract a health-conscious, socially evolved younger demographic that prefers moderation and variety.

Courtesy: WTOP Staff