💨 Abstract

Liquid I.V., a brand focused on hydration, has seen significant growth by targeting a broader audience beyond just athletes. The company, acquired by Unilever, markets its powdered electrolyte drink mix as a healthier alternative to sugary sports drinks. The trend of enhanced hydration has been boosted by social media and changing consumer behaviors, leading to a projected multimillion-dollar market. Liquid I.V.

Courtesy: WTOP Staff