💨 Abstract

The Los Angeles 2028 Olympics organizing committee has signed Honda as a "founding partner," making it the sixth new sponsor this year and the first tier-one sponsor since 2021. The undisclosed deal, worth approximately $200 million or more, fills the automotive category, previously held by Toyota. Honda will also provide a vehicle fleet for the Games. The committee now has over $1.5 billion in sponsorship sales, with a goal of $2.5

Courtesy: WTOP Staff