💨 Abstract

SXSW, one of the world's largest creative industry festivals, debuted in London, featuring music, film, and industry talks. The event, running from June 2 to June 7, includes performances by Erykah Badu, Mabel, and others, as well as talks from notable figures like Idris Elba and Katherine Ryan. The festival aims to support local venues, charities, and community issues through its London Advisory Council.

Courtesy: Rory McKeown