💨 Abstract

SXSW London, a significant cultural and business event, brings together global leaders in tech, media, gaming, and creative industries in Shoreditch. Mayor Sadiq Khan highlights its role in fostering innovation, providing platforms for emerging talent, and boosting London's economy. The festival, featuring prominent figures like Idris Elba and Erykah Badu, runs from June 2 to 6, marking the start of a major month for business and investment in the city.

Courtesy: Rory McKeown