💨 Abstract

As Albania's tourism soars, with viral social media content attracting millions, the country faces a significantly increased popularity that threatens to outpace its infrastructure and natural beauty. The Albanian Riviera, dubbed the "Maldives of Europe," is rapidly developing with construction booms that risk overshadowing its stunning landscapes. While the tourism increase offers economic opportunities to local communities, overcrowding and overbuilding pose environmental and social challenges. The spike in visitors, recorded at 10.1

Courtesy: Alice Murphy