💨 Abstract

The UK's Competition and Markets Authority (CMA) has proposed giving Google 'strategic market status' due to its dominance in search and advertising. This could lead to measures like a 'choice screen' for users to pick alternative search engines, fair ranking for search results, and lower advertising costs. The CMA aims to increase competition and innovation, with a final decision expected by October. Google has expressed concerns about the potential regulations. Similar actions are being taken in the US and EU.

Courtesy: Jen Mills