💨 Abstract

Brihuega, Spain, is urging tourists to visit during the week rather than weekends due to overtourism during lavender season. The town, known for its lavender fields and historic sites, sees a massive influx of visitors, straining local resources. The mayor suggests visiting from Monday to Thursday to alleviate pressure in this town. This measure aims to keep the over 140,000 weekly visitors spread out more.

Courtesy: Jessica Hamilton