💨 Abstract

Walkers, a major crisp brand, has introduced two new permanent flavors: Sticky Teriyaki and Masala Chicken. This is significant because it's the first time in decades they've added new flavors to their core lineup. After rigorous testing of 63 submissions, these two were chosen based on consumer preference. Sticky Teriyaki offers a sweet and tangy taste, while Masala Chicken provides a rich and creamy flavor inspired by Tikka Masala.

Courtesy: Courtney Pochin