💨 Abstract

Cadbury is discontinuing its Fruitier & Nuttier Trail Mix and Dairy Milk Fruitier & Nuttier bars due to declining sales, despite an initially positive reception. The range accounted for just 0.05% of Cadbury's annual sales. The company plans to introduce new "better-for-you" products and focus on portion control and education.

Courtesy: Alice Giddings