💨 Abstract

Sainsbury’s has expanded its Nectar loyalty scheme to Deliveroo, allowing customers to earn points on grocery orders. Shoppers can input their Nectar card number at checkout on Deliveroo to collect one point per £1 spent on eligible products. This integration aims to enhance convenience and loyalty for Sainsbury’s customers. Nectar, with 24 million members, is the second-largest loyalty scheme in the UK.

Courtesy: Alice Giddings