💨 Abstract

Joybuy, the UK arm of China's largest retailer JD.com, launched in March 2026, offering over 50,000 products from food to tech. It promises same-day or next-day delivery, similar to a combination of Tesco and Amazon Prime. Joybuy partners with Morrisons and offers daily deals and a membership program, JoyPlus, for unlimited free delivery.

Courtesy: Courtney Pochin