💨 Abstract

FieldAssist, a SaaS-based retail execution and route-to-market (RTM) platform, is featured in the Harvard Business Review (HBR) for its innovative approach to designing sales incentives. The HBR case study, authored by Professor Debolina Dutta and Stuti Jain, highlights FieldAssist's use of intelligent, behavior-based incentive structures.

Courtesy: theprint.in