💨 Abstract

Ashwani Kumar's upcoming book, Mastering the Franchise Game, due for release in 2024, offers insights into the world of franchising. The book, based on Kumar's 18 years of experience, provides strategies for establishing credibility, building a standout brand, empowering franchisees, and demonstrating resilience and adaptability. The book aims to empower entrepreneurs to build profitable franchise empires.

Courtesy: theprint.in

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