💨 Abstract

Bollywood's PR industry is undergoing a significant transformation due to the integration of artificial intelligence (AI). Leading PR agencies are leveraging AI tools to enhance precision, speed, and insight in crafting and controlling narratives around films and celebrities. Predictive analytics and sentiment analysis enable publicists to forecast audience responses and tailor campaigns effectively. Real-time monitoring systems help manage reputations by tracking mentions and addressing potential crises swiftly. Ethical considerations are paramount, with PR teams balancing authenticity and transparency while respecting privacy.

Courtesy: theprint.in