💨 Abstract

JK Tyre & Industries plans to expand its marketing presence in West Bengal and the northeast region of India. The company aims to deepen its penetration in the truck and passenger car radial (PCR) segments in West Bengal, where it currently has 31 branded shops and six depots, with plans to add more. The northeast region is a high-priority market, contributing 40% of the company’s PCR sales in the east.

Courtesy: theprint.in