💨 Abstract

Mukul Malik, a financial influencer known as Asset Yogi, started his YouTube channel in 2017 and has gained over 3.85 million subscribers. His popularity has surged due to the stock market boom in India, particularly during the Covid lockdown when people had more time to invest. Financial influencers teach people about investing in a relatable manner, using catchy titles and simple language.

Courtesy: theprint.in