💨 Abstract

A recent trend in Tamil cinema involves the extensive use of old hit songs, often without clear thematic relevance, which critics say has become excessive and lacks creativity. While this practice does draw in audiences and boosts social media trends, it also leads to feelings of nostalgia among older viewers and relevance among younger ones. The trend, starting with films like "Kaithi" in 2019, has seen films using old tracks to boost viral content and expand their audience base.

Courtesy: theprint.in