💨 Abstract

During the upcoming FIFA World Cup in North America, Nike and Adidas will compete for sales and brand visibility. Nike, with its home-market advantage and new products like Aero-Fit fabric and Tiempo boots, aims to capitalize on the event. Adidas, led by Bjoern Gulden, seeks to expand its sportswear influence. Both companies are investing heavily in marketing and product innovation, with Nike expecting $1.3 billion in extra revenue.

Courtesy: theprint.in