💨 Abstract

US-based fast food franchises in South Africa, such as McDonald's, Burger King, and Starbucks, face significant pressure from a 30% tariff increase imposed by President Trump. These franchises will see higher costs due to increased import prices and US dollar royalties, potentially forcing them to source locally and compromise brand consistency. This may lead to reduced expansion plans. Local SA fast food chains, such as Nando’s and Chicken Licken, stand to gain market share.

Courtesy: Ray Leathern