💨 Abstract

Superdrug is expanding into fashion by adding a fashion section to its online store. The health and beauty retailer has partnered with 60 popular fashion brands including Nike, Wrangler, and Regatta. This move aims to diversify the shopping experience and meet customer demand for a broader product range. The initiative is part of Superdrug's 2025 growth strategy, which also includes investment in physical stores.

Courtesy: www.thesun.co.uk