đź’¨ Abstract

In 2025, many retail chains and brands are scaling back their public Pride Month engagements due to political pressure. A survey by Gravity Research found that 39% of corporate executives plan to reduce their visibility and support for LGBTQ rights this June. Companies are wary of provoking right-wing customers and fear reprisals from the Trump administration, which has threatened to investigate diversity programs.

Courtesy: WTOP Staff