💨 Abstract

The Savannah Bananas, a unique baseball performance team, has gained significant popularity, selling out stadiums across the country. Business professor Les Alexander of the Darden School of Business at the University of Virginia sees their success as a compelling business case study. The team innovates by adding entertainment elements like pitchers on stilts, choreographed dances, and unconventional rules. They focus on enhancing the fan experience by addressing typical issues related to attending games, such as parking and concessions.

Courtesy: Valerie Bonk