💨 Abstract

In today's competitive real estate market, social media is essential for brokers to promote listings and themselves. Focusing on one platform, like Instagram, and using hashtags and paid promotions can expand reach. Authentically representing your life and sharing educational content helps build a personal connection with followers. Including social media links in all marketing materials and collaborating with local businesses can further boost visibility. Brokers who don't leverage social media risk falling behind in a market where clients expect it.

Courtesy: WTOP Staff