💨 Abstract

"The 'No Comment' YouTube series, created by Growthcurve and ANNA Money, targets Gen Z and millennial entrepreneurs with short, engaging content. The format, hosted by TikTok star Elliott Cass, features casual conversations and lie detector tests with small business owners, abandoning the traditional long-form interviews. The weekly episodes aim to highlight the stories of everyday entrepreneurs, aligning with modern viewing habits and emphasizing humor and authenticity."

Courtesy: Georgia Lockstone