💨 Abstract

A LinkedIn experiment called #WearthePants revealed potential gender bias in the platform's algorithm. Women who switched their profiles to male saw significant increases in post impressions and engagement. LinkedIn denies using demographic data for content visibility but acknowledges complex algorithmic factors. Experts suggest implicit biases may influence the algorithm, which considers various signals like user behavior and profile details. The experiment highlights broader concerns about transparency and fairness in social media algorithms.

Courtesy: Dominic-Madori Davis