💨 Abstract
Seagram's Royal Stag has collaborated with Netflix's hit series 'Squid Game' for its second season, integrating the 'Live It Large' philosophy to offer audiences a larger-than-life experience. This partnership aims to tap into the young generation's fascination with K-culture, boosting emotional connect and enhancing the brand's youth culture quotient.
Courtesy: theprint.in
Summarized by Einstein Beta 🤖
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