💨 Abstract

Advertisers are rushing to prepare for a possible U.S. ban of TikTok, scheduled for Sunday. If the ban occurs, an estimated $11 billion in annual U.S. ad investment will be up for grabs, with most spending likely to shift to Meta's Instagram and Alphabet's YouTube Shorts. TikTok is offering favorable refund terms for advertisers in case services are disrupted.

Courtesy: theprint.in