💨 Abstract

American Eagle Outfitters launched an advertising campaign starring Sydney Sweeney, which sparked debate due to its use of the phrase "great genes" instead of "great jeans." Critics saw the wordplay as a nod to eugenics, a discredited theory, while others accused detractors of overreacting. The campaign also highlights the retailer's struggle with consumer spending and attempts to differentiate itself in a competitive market. The brand faces mixed reactions from marketing experts regarding the potential impact on its business.

Courtesy: WTOP Staff