💨 Abstract

The Los Angeles 2028 Olympics will sell naming rights for up to 19 venues, generating millions. LA28 CEO Casey Wasserman highlights the need for additional revenue due to lack of government funding. This move breaks the IOC's policy of keeping brand names off venues and aligns with America's sports naming conventions. Iconic venues like the LA Coliseum and Dodger Stadium are excluded. Names will go first to the IOC’s TOP sponsors.

Courtesy: WTOP Staff