💨 Abstract

The August 2025 issue of U.S. Vogue has sparked debate due to AI-generated models in Guess ads. The models, created by marketing agency Seraphinne Vallora, have raised concerns about the impact on real models and unrealistic beauty standards. The campaign has gone viral, with over 2.7 million views on TikTok. Both Guess and Vogue have faced criticism, with calls for a boycott.

Courtesy: WTOP Staff