💨 Abstract

Major food companies like Mondelēz International and PepsiCo are facing slow sales in North America. To counteract this, they are collaborating with celebrities such as Bad Bunny and Selena Gomez to Boost sales. Bad Bunny's endorsement of Ritz crackers, targeting the Gen Z and Hispanic markets, and Selena Gomez’s horchata-flavored Oreo are examples of these strategies. The goal is to attract consumers by modernizing products and offering economic packages amid budget constraints.

Courtesy: WTOP Staff