💨 Abstract

In the early 2000s, "sexy" Halloween costumes were prevalent, with terms like "sexy nurse" and "sexy bunny" dominating searches. By 2026, there's a significant shift, with searches for such costumes down by 74%. Instead, humorous and pop-culture-inspired costumes are trending. For instance, costumes based on viral moments like Kathryn Turner from M&S Food or Molly the animatronic bird are popular.

Courtesy: Charlie Sawyer