💨 Abstract

Infobip, a global cloud communications platform, released a report titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth," emphasizing the growing importance of hyper-personalization in India. The report, featuring insights from IDC, highlights that Indian businesses are increasingly prioritizing hyper-personalization to meet consumer expectations, particularly among Gen Z. Hyper-personalization leverages AI, real-time data, and omnichannel engagement to create tailored customer journeys.

Courtesy: theprint.in