💨 Abstract

Content creator Khaby Lame, an Italian citizen of Senegalese descent, has sold his core company, Step Distinctive Limited, for $975 million (R15.5 billion). The company manages his global brand and commercial activities and was acquired by Rich Sparkle, a Hong Kong-based US-listed company. This move shifts his brand deals to a structured, exclusive commercialization system.

Courtesy: Lebohang Nthongoa