💨 Abstract
Pick n Pay is revamping its 50-year-old No Name brand in 2026, repositioning it as a leading house brand rather than just a budget alternative. CEO Sean Summers plans to improve product quality, streamline offerings, and enhance marketing through the Smart Shopper loyalty program. The changes follow a R4-billion loss in 2024, with 59 stores closed to focus on profitability.
Courtesy: Ray Leathern
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