💨 Abstract

Pick n Pay is revamping its No Name brand as part of a turnaround strategy to restore profitability and customer trust after reporting a R4 billion loss. CEO Sean Summers has overhauled the product range, discontinuing poor-quality items and focusing on simplicity, value, and improved standards. The relaunch includes redesigned packaging and a clearer in-store identity. This follows the closure of 59 unprofitable stores to streamline operations.

Courtesy: Garrin Lambley