💨 Abstract

Limpopo is launching a winter tourism campaign to attract visitors by highlighting its warm winter climate, which it promotes as a "second summer." The province, aiming to boost tourism, seeks to attract both domestic and international tourists to areas like Phalaborwa and Bela Bela, known for mild winter weather. Matibe targets increasing tourist numbers to 10 million. The campaign includes events, promotions, and partnerships to encourage winter travel.

Courtesy: Nozibusiso Mazibuko